Karen Olsson’s Up Against Wal-Mart Essay

In â€Å"Up Against Wal-Mart† by Karen Olsson, she finds the truth about how Wal-Mart treats its customers and more importantly how the million dollar company treats its employees. In this essay, Olsson strongly believes that Wal-Mart keeps its stores understaffed and their employees overworked and underpaid, with minimal options for reasonable benefits. Olsson begins with an individual employee, Jennifer McLaughlin, who is a mother of one child, and is currently employed with Wal-Mart in Paris, Texas. She is a very hard worker and puts in a lot of effort every day. But she is not able to afford life, with the amount that the company pays her. Health insurance is too much to afford on her wage, so she has to rely on government assistance to give her child the things he needs. She is forced to work over time, is underpaid and also treated unfairly. According to Olsson, â€Å"On a given shift McLaughlin might man a register, hop on a mechanical lift to retrieve something from a high shelf, catch fish from a tank, run over to another department to help locate an item, restock the shelves, dust off the bike racks, or field questions about potting soil and lawn mowers† (607). In other words, Olsson points out that Wal-Mart does not hire enough workers and also overwork its employees. The other issue is the company Wal-Mart is not unionized. The workers at Wal-Mart have started to try to create a union. But a union at Wal-Mart was never formed due to the company’s anti-union group that created by Wal-Mart, which employees who voted for the union were fired. Olsson states that â€Å"Wal-Mart has responded to the union drive by trying to stop workers from organizing—sometimes in violation of federal labor law† (609). Here she proves that Wal-Mart is against the union and will do what it can to stop one from forming. This essay shows that Wal-Mart’s rapid growth rate and lack of change in fair treatment for its employees is only creating more insubstantial jobs for poor people. The topic of Olsson’s opinions about that Wal-Mart treats its employees badly can be approached from several different angles due to its complexity. Some people seem to think that Wal-Mart is bad for the poor people while others tend to consider that Wal-Mart actually helps the poor people. Upon a close examination of both sides of this issue, I have also developed my own point of view. Personally, I disagree with Olsson’s view that Wal-Mart is bad for poor people because she lacks for hearing opinions from both sides. One reason I cannot support the Olsson’s view is Wal-Mart’s â€Å"every day low price.† Wal-Mart’s low cost of goods saves its consumers billions per year. It not only presents job opportunities for poor families, but offers them discounts on food and necessities. Even though Wal-Mart employees are paid low wages, the low cost of food and other basics makes up for the low wages. For me, Wal-Mart in fact helps the lower income families in the world because their prices are more affordable. Wal-Mart’s prices are helping them purchase more food and basic necessities for their families than they would be able to purchase at other retail stores. Works Cited Olsson, Karen. â€Å"Up Against Wal-Mart.† They Say/I Say, with Readings. 2nd ed. Gerald Graff, Cathy Birkenstein, and Russel Durst. New York: Norton, 2012. 606-619. Print.

Psychological Conflicts in Literature(1) Essay

We all experience psychological conflicts, knowingly or unknowingly. They involve psychological conflicts among our thoughts, emotions, and rational thinking. It may be the most dangerous conflict of all due to the battleground in which it take place in — our mind. There are many examples of psychological conflicts in the stories we have read. In â€Å"Leiningen Versus the Ants† by Carl Stephenson, Leiningen battled not only on his South American plantation, but in his mind. He struggled with the issue of running away and letting the ants take over his plantation. He wasn’t a quitter and enjoys the mental aspects of things. But when the ants and the reality of death came, he had to resolve the conflict whether to stay or flee. This was especially true when he ran to the dam wheel. He could of fled then or died, but he chose to try to save the plantation and workers. He was faced with the conflict living or, perhaps the greatest psychological conflict, which he resolved when he chose to run to the wheel. In â€Å"The Contents of the Dead Man’s Pockets† by Jack Finney, Tom also faced a psychological conflict. The story was mainly focused on his physical conflict, but near the end he experienced psychological conflict. As with Leiningen, Tom faced the choice to die or to live, and he realized with that conflict how much his wife meant to him. He overcame the conflict when, as we read, the yellow paper flew out the window again, but he left to be with his wife. In â€Å"Blues Ain’t No Mockin’bird† by Toni Cade Bambara, Granny experienced a psychological conflict with her past treatment and her current conflict with Smiley and Camera. She struggled to break and maybe actually kill them or fall into depression, but she was successful in winning the conflict. When she hummed in a high pitch instead of low, it showed that she had finally won. In conclusion, psychological conflicts are important. They can be very dangerous because we are fighting within ourselves and our rational reasoning. And when we fight within ourself it is hard to win. Psychological  conflicts can be won, however, by set priorities and moral standards.

Write about ocean resource economic Essay Example | Topics and Well Written Essays - 1000 words

Write about ocean resource economic - Essay Example There are many types of fish found in the ocean thus making the ocean a source of food to a huge number of people. Fishing industry has extensively grown due to a lot of competition. However, individuals engage in fishing as a way of getting their food and others do fishing as a source of their revenue. For those people who engage in fishing for food are just do it for consumption purposes. However, for those people who engage in fishing activities for commercial purposes are industrial fisheries. Therefore in connection with the problem of unemployment is partially solved through the act of fishing. There are both skilled and unskilled persons employed in the fish industries that arise from the existence of the oceans. Therefore, fishing is a factor that leads to decrease in unemployment levels ((Acheson 1975). As a means of transport, oceans are a medium of transport by the use of boats and ships. This marine industry is a source of employment to a big number of people. Some people are self-employed while others get work in the harbors and others in the ships. Therefore, marine transport helps in reducing the levels of unemployment since quit e a big number of people get employed in the marine transport related sectors. Also, for the business persons involved in the business, they increase the level of tax income in a country and this revenue if used in carrying out a profitable project, and then other people get employed. Hence, marine transportation reduces unemployment both directly and indirectly. The ocean is a site for recreational activities for people during their leisure time. It has led to the coming up of the tourism industry. Many hotels have come up along the beaches of the oceans. Many people love having fun in different countries that have beautiful sites along the beach and a favorable weather condition. This is a source of employment for many persons either directly

Outsourcing Information Technology Department Essay - 2

Outsourcing Information Technology Department - Essay Example of associations suppose that IT outsourcing can offer major cost savings.   In addition, the study discovered numerous fundamental concerns in the minds of possible outsourcers.   Over half of respondents pointed out that a defeat of internal knowledge was a major drawback of outsourcing, while another forty-one percent designated that lower service quality was a main concern.   Potentially the most worrying statistic for outsourcing companies is the fact that such concerns were considerably lower merely two years ago when only twenty-three percent pointed out service quality as a major drawback.   While this survey appears to some extent of an outlier statistically, it does agree with the recent inclination seen in many large companies who are getting IT work back in-house.   Such news elevates more questions concerning the sustainability of outsourcing and its long-standing effects on business. The resource essential to hold up the extensive research activities can be described using numerous simple decisive factors. On the other hand, the resource necessitate for the drug product expansion activities is less expected and less able to be planned with accuracy. New compounds can fall short in both early as well as late stage expansion, irrespective of the superiority of the decision-making processes, and as a result there can be important peaks and troughs in the level of resource required over the longer term. The pharmaceutical industry has conventionally favored to uphold a large part of its R&D activities in-house but is now more and more looking to outsourcing as a way of better balancing its internal core groups in addition to providing for better organization of the peak demands for resource. An additional driver for outsourcing is the augmented focus on core competencies do what the business is good at and get others to do what they are good at (Angell, 2004). The obvious barriers to outsourcing drug delivery device development explained earlier can be

The Nature of Love in the Philosophy of Kierkegaard Term Paper

The Nature of Love in the Philosophy of Kierkegaard - Term Paper Example Nevertheless, an accumulator of romantic and dutiful forms of love is Christian love. The way Kierkegaard develops his vision of different forms of love is illustrated by his quotations. Providing an in-depth analysis of the quotes, we’ll make an attempt to penetrate into the depth of the nature of love, following one of the greatest philosophers of the nineteenth century, Soren Kierkegaard. Romantic love The basis for discussion about romantic love was found by Kierkegaard in Plato’s Symposium. Plato presents mainly a male perspective on love, because there is more letters by Johannes to Cordelia. There are only three of them written by Cordelia to him in the preamble to â€Å"The Seducer’s Diary† under the male pseudonym â€Å"A† (Collins, 1953). An interesting character of the reflective seducer shows to the readers, that it is much more interesting to live and perceive love in possibility and not in actuality. This man is involved into interesti ng modeling of reflections and different modes of action. There is an interesting myriad of psychological states and having travelled across different moods it is only possible to perceive one or another thing or phenomenon. Thus, this character is an intermediary taster of different forms and aspects of love. He cannot experience it to the fullest extent, because of his unachieved selfhood, but on the other hand he cannot perceive all aspects of Christian love, because this form of love is too elevated for him. In this work Kierkegaard differentiates romantic love from Christian love. In his further work this differentiation remains, but there can be seen transformations and correlations between these types of love, which will be presented further on (Collins, 1953). Thus, it is surely claimed in this work that Christian and erotic love is incompatible. There is no sensuousness in Christian love [Sandseligheden], which is the integrative part of erotic love (Kierkegaard SV1 I 44; K W III 61 cited from Collins, 1953). In other words, erotic love is selfish and Christian love is selfless. The oppositions between Christian and romantic love is shown on two different levels: the aesthetic and the ethical ones. There is a perfect example illustrating the way Kierkegaard differs between ethic and aesthetical aspects in marriage and in one’s individuality. Wilhelm claims that: the ethical is a restricted civic virtue restricted and it is not a divine goodness. Eros and divine virtue are two parallels, which can never meet. Kierkegaard clearly differentiates between aesthetic and ethical issues: aesthetic reflections are selfish and individual, while reflections of ethical concerns are open for community, is full of transparency. An aestheticist is prevented from love perception to the fullest extent. He is a selfish individual and love is ad ipsum (or â€Å"for himself†). Further reflection of aesthetic perspective on romantic love can be seen in the ce ntral claim that romantic love is immediate and it is nothing more than an instantaneous desire. Moreover, love is not natural necessity or a result of reflective action or thoughts; beauty, instantaneous emotions are triggers of romantic love. In such a way, we can see that Kierkegaard focuses our attention on not very deep nature of romantic low. It is hollow and momentous. It is the first stair of the spiral stairs (Collins, 1953). Dutiful love There is a difference also between love in marriage and

Psychology of Learning Essay Example | Topics and Well Written Essays - 750 words

Psychology of Learning - Essay Example By definition, psychomotor skills refer to how the physical body responds to stimuli found in the environment. These are complex movements born out of repeated practice of various actions (e.g., driving, typing, or throwing a ball), and are measured to check an individual's ability and development. Motivation and practice frequency are the most important factors of the psychomotor domain, as well as feedback gained from experience. Here, motivation is considered to be the top consideration, because it has been proven that motivation helps increase one's speed and ability (Think Quest). Cognition is the general term to define an individual's capacity to glean and process knowledge from ideas presented to him. In fact, when Wilhelm Wundt established his laboratory in 1879 to identify and analyze human thought processes, the pioneering effort was considered the birth of modern psychology. In this domain, introspective feedback is deemed the most essential-the effect of learning as validated by one's own thoughts. The commonly-known idea of information processing falls in this category, as it studies the capability of the human mind to process specific ideas and contexts. The iconic psychologist Benjamin Bloom designed the Taxonomy of the Cognitive Domain, primarily to classify and evaluate various learning objectives in the realm of experience and identification of knowledge. On a more process-oriented level, Jean Piaget developed his own theory of cognitive development that analyzes how the human mind adapts to both abstract and symbolic thinking (Huitt, 2006). On the other hand, the affective domain of learning ascribes its history and significance to the importance of emotion. It has been acknowledged how emotion can be complex, and that it can completely affect not just one's social and personal development but plays a major role in intellectual maturity as well. Studies have proven that some of the brain's particular parts are directly associated with emotion, and through this discovery, the concept of emotional intelligence was recognized. It is important to define certain terms, often loosely used in everyday language: 1. Emotion is the result of one's mental application in processing feelings and relationships. 2. Emotions are mainly experiences, always subjective, that may include several parts-from physical, expressive, and subjective connotations. (Huitt, 2003). The significance of emotions in the learning process is definite and whole, a complete area of the process through which advancement may depend. Learning is adjudged to be in progress and working towards specific goals when these three domains are in place and are noted. Education, received in school, is the structured management of each factor, that points to achieving full mental and physical maturity. In this light, the college level is assumed to hold individuals of complete development in all domains. However, it is also at this time when a person, judging from his or her psychomotor, cognitive and affective skills, shows preference for specific areas. This is where a new branch of learning comes in, one that caters to multiple intelligences. Developed by Howard Gardner, this refers to, literally, an array of intelligences, that declares how each individual excels in various areas-and one cannot be deemed more intelligent than the other, just by

Economic Health Memo Term Paper Example | Topics and Well Written Essays - 250 words

Economic Health Memo - Term Paper Example In fact, GDP is very easy to â€Å"game† (Ritholtz, 2010). â€Å"[Y]ou simply under-report inflation, and GDP appears to be better than it is†. Since inflation depends on counting the value of a good last year and doing so across many goods to make sure that it's not just one or two goods that grew in price for other reasons, there's a lot of subjectivity and uncertainty in making it. GDP is also not as helpful as it could be because it positively counts negative externalities (Ritholtz, 2010). That means that pollution, which is a bad thing, is counted as a good thing because it makes people spend money to go to the doctor or buy new houses to move. â€Å"If you buy a car, the GDP goes up. If you cut a tree, the GDP goes up. But if you preserve the tree, the GDP does not grow. Now you have to decide whether you need the tree or the GDP† (Sharma, 2010). Thus, it is hard to use the GDP to predict the business cycle, and economists are looking for a better indicato r of economic health. Fiscal policies are guided by economic facts and by measures like the GDP: As we've seen already, the GDP's inadequacies can cause lawmakers concerned only with increasing the GDP to increase externalities such as injured workers, ecological damage, and health costs as a byproduct, and not reap the consequences or even be aware of them. But what about fiscal policy and unemployment? The jury is out as to whether reducing or increasing taxes, reducing or increasing spending, etc. is better for production and employment.

Strategic Choice and Evaluation Paper for Garmin Company Essay

Strategic Choice and Evaluation Paper for Garmin Company - Essay Example Despite of that, the company needs to bring in some more products through the grand strategy called as â€Å"Product Development†. This strategy will not only enhance the product breadth of company but will also support in competing with major rivals as well as creating a sustainable position in market. The process of Product Development must be conducted by taking assistance from another grand strategy which is widely implemented by electronic companies today. This strategy is called as â€Å"Innovation† strategy. Garmin Co. must utilize the best available technology in order to manufacture the best quality of electronic products. The company can also transform its innovation strategies to its competitive edge. In this manner, it would be difficult for competitors to compete with Garmin and it can also direct the company to the position of market leader in a period of next 10 to 20 years. Garmin possesses an innovative mind-set as well as all the required resources in order to pursue its business and compete with its competitors. It is important for Garmin to examine the ways through which it can bring in new products in an innovative manner (Feather, 2010). The above mentioned two grand strategies are recommended because in order to compete with intense competition, Garmin needs to pursue the competition by providing better products and services. After a complete range of products has been established, Garmin should remain consistent with its quality and pricing so that it can retain its customers. This idea will not only help Garmin in building up its brand image but also will generate substantial revenues that would assist the company in long

Harriet Jacob’s “Incidents in the Life of a Slave Girl” Essay Example for Free

Harriet Jacob’s â€Å"Incidents in the Life of a Slave Girl† Essay In this paper I argue that slavery is an essential part of life and, as such, should be cared for to ensure the continuation of the lives of the slaves so that they serve their purpose. Slavery is referred to as an â€Å"unhappy condition†, one that should be relieved and which can only be relieved by the enslaved. Harriet Jacob’s â€Å"Incidents in the Life of a Slave Girl† reveals the story of a slave girl and her misfortunes through out her life. The writing is among the feminist literature narrating the humiliations and sufferings of black slave females. Slave Black women didn’t have any such protection to voice their rights against their white masters. They were considered as â€Å"property† of their masters. And those masters have full authority over their female slaves to rape them at any time for the gain of sexual desire, for having stock of more slave children and for keeping such slaves below standards and disdain them. Therefore, there wasn’t any law that would apply to Linda’s case. In that era, woman, in general, were subject to man’s superiority and specifically slave woman were the victim of their masters, even in the enactment of law she had no right to voice her opinions, likes, dislikes or to live her life according to her own wishes. She was subject to any type of violent and abusive behavior by her masters. Lack of protection to their rights by law enforcement gave much bravery and authority to white males over their female slaves. Such deficiencies in law at that time surrounded the female slaves with fetters and disabilities, her very basic and natural rights were unguarded, and her liberty was unacknowledged. She was not allowed to process her separate interest. Not realizing the existence of these slave women as an individual or their own, the law gave her no independent possession. Law being supportive for the supremacy of white masters, and black female slaves were the victim of sexual assault, abusive, violent and unjust attitude. It was the law of the strongest. Though, abusing slaves were not considered as good and there was a universal disdain regarding this issue, no one was willing to help those helpless females against their sexual assault. There was wide spread use of female slaves as sex without any prohibition. Everyone was afraid of helping such women because no one wanted to go against slaveholders who were very rich and held much authority at that time. Most of the blacks were dependent on these slaveholders, and majority of them were proprietors and nurturing most of the Black slaves’ family for labor. Other poor whites were dependent on agriculture and feared to loose their property if they would be of any help to Black female slaves. Therefore, no one dared to voice against such slave owners, even including the family members of the female slave would remain quiet. However, there was general opinion among white females that the abuse of Black slaves was acceptable and that males and white masters are the dominant gender. Most white women were also quiet because not only that they thought slavery was an acceptable thing but they were receiving a lot benefits like money, food and free labor. Daughters or wives were solely dependent on their fathers and husbands. To voice against them meant to deprive themselves of all those benefits they were receiving. To help slave women for their sexual and autonomic identity was to worsen the situation prevailing at that time. The story is essentially a moral code for the slave owners as to how to properly care for the slaves and their overseers. Initially the slaves are spoken of as though they are children who need to be watched over for their own safety and discipline. Slave’s behavior is seen as something unchangeably infantile, no amount of education on morals will change their behavior and they will always succumb to the temptations of thievery and malice toward their masters. It is not a function of the desire to be free, rather it is a function of their immature nature in the eyes of the masters and something to be controlled. These masters viewed themselves as benevolent, as though they were doing a service to the slaves in their charge by taking charge of their lives and keeping their souls out of the trouble to which they would be tempted. The care taken of the slaves is only so that they will be comfortable enough to continue to work and reproduce, not out of care for them as humans. To care for them as humans would require thinking of them as such, doing so would bring up the idea that as humans they deserve the freedom that the masters enjoyed. Masters of the slaves expect obedience and respect from their slaves. However, in return masters must also show their good attitude towards their slaves. They must be honest and truthful with their slaves. Slaves are after all humans who need to be cared off. The way masters will treat their slaves, the same they will get in return. Masters should show firmness and kindness towards their slaves to get their trust. And they must control their temper when dealing with them. In addition, slaves should be given their complete food and diet to keep them healthy and fulfill their needs of the daily work. It is clear, however, that the masters view their slaves as nothing higher than any farm animal. Something to be taken care of for its usefulness, to be cared for so that it will serve its purpose without trouble in the same category as a horse or a cow. Slavery is understood by the slaves to be an oppressive system inflicted by one group of humans upon another, and oppression of any type should not be tolerated. Freedom is a God-given right to all humans and to voluntarily submit to having that freedom taken away is an abomination against God, an enormous sin. Garnet, freed men and slaves believed that slavery set all the laws given by God aside and caused the slaves to make reverence to their masters before God and to submit themselves other than to Him, which is against the first commandment of their Christian belief. This made it necessary to revolt against slavery and endeavor for freedom in any way, even if it meant death because death itself was preferable to oppression. They were willing to sacrifice their lives rather than live as slaves, treated no better than animals rather than with the respect of men. What is most interesting about the story is that it is not an incitement to violence, rather it is an order for those enslaved to demand their freedom. If they were to recognize that their numbers made such a demand possible without violence there could be some resolution to slavery without bloodshed. There is clearly the awareness that a peaceful end to slavery would not be possible, but at least the idea was put forth that it should be considered first. Works Cited Jacobs, Harriet. Incidents in the life of a slave girl.

Discuss the importance of dreams Essay Example for Free

Discuss the importance of dreams Essay He compares them with other people who had dreams of owning a farm. I see hundred of men come by on the road an on the ranches ; an every damn one of em got a little piece of land in his head. An never God damn one of em ever gets it. He believes Lennie is crazy. Notice that unlike the other workers, Crooks job is stable and secure. When Candy comes in and starts talking about the dream and how they have most of the money for the dream, he changes his mind and wants to be a part of it want a hand to work for nothing-just his keep, why Id come an lend a hand. I aint so crippled I cant work like a son-of-a-bitch if I want to. And because of this, his confidence has built up and feels he can do anything. Curleys wife comes in into the scene and reduces Crooks confidence by saying she is going to put him into trouble. She feels she is better than him because of his colour. Well, you keep your place then, Nigger. I could get you strung up on the tree so easy it aint even funny And this makes Crooks lose all hope of becoming a part of the dream because he thinks that is the way George and Lennie will possibly treat him when he works on the farm. well jus forget it, I didnt mean it. Jus foolin. I wouldnt want to go no place like that. Notice what Crooks says about people having dreams but not being able to fulfil them, he knows that people have other priorities and problems and the dream only remains a dream. This reflects on what Lennie does and how the dream is destroyed. Curleys wife also had a dream but her dream was unlike the other characters that had dreams. Her dream was to become a famous actress and be in the cinemas, and she believes everything other people tell her about her talent Coulda been in the movies, an had nice clothes an had pitchers taken of me She confessed to Lennie that she did not like her husband Curley and that she just married him to get away from her boring life because she thought getting married would provide new experiences for her So I married Curley. Met him out to the Riverside Dance Palace that same night. She has this dream because the people in the movies had a life of glamour and she wanted to live like that. She also has this dream because she is not treated fairly on the ranch and has no-one to talk to (apart from Curley) Aint I got a right to talk to nobody? Whatta they think I am, anyways? So because of this, she is always seeking attention in the wrong places which eventually lead to her death. Her dream was shattered when she let Lennie stroke her hair. In death, she look very peaceful unlike when she was alive and had problems. The characters of the book Of Mice and Men have dreams at some time of their life. They have these dreams so as to escape the hardship of life in the 1930s. They also had dreams for the urge for something good that could make them feel very good about themselves. Some of the dreams maybe were not meant to come true (Curleys wifes dream) but we come to see how close George and Lennie come to achieving theirs. If Curleys wife didnt seek for attention and Lennie did not have the fascination for soft things, they would have had the chance to have another way of life. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

The Korean Consumption Behavior

The Korean Consumption Behavior Introduction The rapid economic development and the opening of the international market, Koreans consumption behavior is increasingly developing along developed countries (Taiwan, Hong Kong, Singapore and Japan) consumption patterns. The opening up of the Korean economy led to the increased purchasing power of banks and this allowed them to recover from the 1997 financial crisis faster than other countries that were affected. When the country recovered, the demand for foreign products increased, especially for luxury goods. The Korean central bank claimed that nearly 20% of household spending on goods was made up of imported products. This was only for January, the first month of the year in 2002 (Don, 2002). In particular, Koreans of younger and younger generations are starting to become their luxury markets main consumers. Once a traditional country that viewed luxury items as impractical and wasteful, Korean consumers are now more in tuned with the trends in the luxury industry and are more wi lling to engage in status symbols competition with each other. Koreans could be said to have faced many changes over the last decades, which primed the economy and citizens for a surge in individualism now, and enhanced their pride in the ability to afford and buy luxury items. According to Nueno and Quelch (1998), the rising demand for luxury brands in Korea can be explained by the rising wealth in the whole of Asia and its emerging markets. The luxury goods industries, facing decreased demands from the traditional markets they serve, such as Europe, which at that time, was dealing with recession and minimal population growth, started to shift their focus on affluent Asian consumers who perceived Western luxury brands as signs or symbols of good taste (Nueno Quelch, 1998). Among the Asian markets, Korea was one of the markets largely focused on by the globaal luxury brands (No, 2003). As younger and younger citizens of Korean gain more spending power, they increasingly became consumer trendsetters. Specifically, the trends and styles they follow are the ones from the Western countries (Louis, 2002). Individuals in their 20s are becoming the dominant consumers of the global luxury brands available in Korea, outpacing the middle-aged consumers (Park, 2000). Global luxury marketers became aware of this and they started to form strategies that would specifically attract this demographic of consumers. This is a far cry from their traditional target market, especially since they also started to cater to the young Korean consumers who certainly have money, but can be considered to be only belonging to the moderate-income bracket. There are specific factors shaping Koreans consumption patterns when it comes to the luxury market. Specifically, the factors are personal values; social recognition and demographics of young Korean consumers shape their purchasing decisions in the luxury market. Personal Values The variable of personal values has been widely used to illustrate the underlying dimensions characterizing consumer behavior and received significant amount of attention of researchers. According to Vinson et al (1977), who empirically measured the effects stemming from personal values on consumer behavior, personal values play an important role in shaping consumer behavior towards specific goods. Sukhdial et al (1995) particularly looked at the effects of personal values on consumer behaviors toward the luxury brand market. The authors found that personal values are critical in determining whether a consumer will buy or not buy luxury cars. Individual values and social-related values make up the personal value variable. Individual values are consumer ethnocentrism and materiality (Ha, 1998; Park, 1999; Sharma  et al., 1995). Social-related values are conformity, vanity and the need for uniqueness. All these variables are discussed below. Consumer Ethnocentrism The variable of ethnocentrism determined the consumer behavior of Koreans with regard to luxury goods. Previous research illustrated that individuals who are highly ethnocentric are those with greater affinity with overseas products, which are produced and manufactured within culturally similar countries. As such, a high level of ethnocentrism discourages Koreans from purchasing global luxury brands. According to Shimp and Sharma (1987), consumer ethnocentrism can be defined as the beliefs held by American consumers about the appropriateness, indeed morality, of purchasing foreign-made products (p. 280). Various literature have expounded on the role of consumer ethnocentrism with regard to the behavior and attitudes of consumers when it comes to goods imported abroad (Shimp and Sharma, 1987; Durvsula  et al., 1997; Brodowsky, 1998). Studies are also aware of the significant role that consumer ethnocentrism plays on consumer behavior when dealing with products made abroad; as such, they focus on the possible impacts with regard to the evaluation of the products manufactured in countries of cultural similarity on consumer behavior (Watson and Wright, 2000). There are also studies that determined the product-specific impacts of foreign-made products (Kim and Pysarchik, 2000), and impact on foreign brand personality (Supphellen and Grà ¸nhaug, 2003). Some studies specifically looked at Korean consumers behavior as affected by their level of ethnocentrism. Some studies (Ha, 1998; Park, 1999; Sharma  et al., 1995) illustrated negative influence effects of consumer ethnocentrism on purchasing imports. Those with high level of consumer ethnocentrism are more likely to shun foreign-made goods. In addition, Park (1999) determined the critical influence of consumer ethnocentrism on attitudes toward imported clothing in the Korean market. The study found that there is a negative relationship between consumer ethnocentrism and attitudes toward when it comes to buying global luxury brands. Materialism Materialism refers to a persons penchant for accumulating goods and money. Some cultures view this trait as positive and desirable (Diener Biswas-Diener, 2002). According to Belk (1984, 1985), materialism is a personality-like trait that differentiates a person when it comes to his or her possessions. A materialistic person will view possessions as essential to their identities and survival, while a non-materialistic person will view these possessions as secondary or even worthless. Richins and Dowson (1992) claimed that materialism refers to a group of centrally-held notions about the significance of possessions and their roles in ones life. As such, being materialistic propels an individual to acquire more and more material objects. Under this definition, Richins and Dowson (1992) stated that materialism is a key factor that shapes an individuals consumption behavior and patterns, especially the type and quantity of goods they would buy. As consumption patterns also became globalized, consumption behavior became largely shaped by transitional and multinational firms marketing efforts. Consumers worldwide are becoming more material as they start having difficulties discerning which is a need and which is a want. Global marketing efforts make it hard for consumers to believe that they can forego something they want. One pattern that emerged is that people start to value material lifestyles and value well-known/popular brands that showcase their prosperity (Solonom, 2004). With their market doors expanding to global trade, and with their disposable income increasing, Korean consumers are one of the prime examples of such consumers. Koreans are now in the brink of materialism. They want the lifestyle that is being portrayed by the media that are highly fictional, romanticized and dramatized. According to Yoon (2003), spreading of materialism among the Koreans, particularly the younger generations, has been conspicuous starting from 1995. Nearly two decades later, it can be observed that Koreans are increasingly viewing money as the representation and sign of success, and as a result, are increasingly attracted to global luxury brands, which are the epitome of wealth and achievement in life. They buy these goods merely to show off to others. Specific studies such as the ones by Fournier and Richins (1991), Richins (1994) and Wong (1997), have illustrated the significant and positive relationship between that of materialism and conspicuous consumption. According to these studies, materialism encourages success-orientated consumption and purchase of goods. Fournier and Richins claimed that two causes for increased level of materialism is the idea that one can display his or her status through his or her possessions and the idea that they can affirm themselves through these possessions. According to Richins (1994), individuals who are highly materialistic have higher tendencies to put more importance of expensive goods and would be the ones most likely to publicly display these items to show their success and social status. Bearden and Etzel (1992) categorized goods into publicly-consumed and privately-consumed. Wong (1997) took these categories and performed a study to determine which category will be prone to conspicuous consumption. Wong found that individuals are more materialistic towards publicly consumed goods and therefore, these goods are more likely to be consumed conspicuously. Public goods are the goods that can be used or consumed in public view and not commonly owned or used, such as household items. Global luxury fashion brands are one of the top goods in the public goods category, which is why materialistic individuals will put prime importance into the acquisition of these brands or goods. Materialists would consume these goods primarily for displaying them publicly so as to announce their status and successes in life. In this light, Ziccardi (2001) defined luxury brands as less about the item, and more about the brand and what it stands for. Koreans, especially the young ones can be considered the ones who are status-oriented, and would showcase this personality through their possessions. According to Wong (1997), comparing East Asian consumers with American consumers, it can be said that East Asian consumers are the ones more materialistic. American subjects buy these expensive goods not because they are putting prime emphasis on the public meaning of luxury consumption, unlike their East Asian counterparts (Wong Ahuvia, 1998). Most studies used the concept of materialism to pinpoint that Asian consumers, who are shaped by the value of collectivism will more sensitive to the public meaning of luxury consumption than did Western consumers, and this will influence their buying patterns. As such, materialism promotes Koreans purchasing intentions toward global luxury brands. Conformity Literature claimed that conformity is one of the most significant factors shaping purchasing patterns when it comes to publicly consumed products. As such, Wong and Ahuvia (1998) put forward that consumers in Confucian culture are more likely to purchase luxury good based public reputation of the members of the group they belong to in comparison to their Western counterparts. Therefore, conformity promotes purchasing intentions of Koreans toward global luxury brands. According to Bearden and Etzel (1982),, reference group influences are different between publicly and privately consumed goods as well as between luxuries and basic necessities. Conformity is described as one of the most significant factors shaping publicly consumed goods. Taking this into consideration, Wong and Ahuvia (1998) claimed that those who abide by the Confucian culture will be those who are likely to put a great deal on the effects of their consumption of luxuries. When it comes to fashion, an earlier study by Rose et al (1994), claimed that individuals who have higher level of conformity will be those who are likely to consume clothing and display the brand out to the public. It is easy to assume that conformity is one of the most important predictors of buying luxury brands, particularly for fashion brands. Wong and Ahuvia (1998) differentiated luxury consumptions between Confucian and Western countries. They found that although both groups consume conspicuously luxury g oods, Americans buy luxury products because of their personal preferences, while those in East Asia, buy these goods because they want to conform to specific social norms. They also found that Southeast Asian consumers put greater emphasis on publicly-visible items because of their attached symbolic meanings and values. This suggests that East Asian consumers, who experience higher pressure to conform are more likely to buy publicly-visible luxury items, because they perceive these goods as directly representing their wealth and success. According to Lacsu and Zinhan (1999), East Asian consumers are more likely to buy luxury items, especially those that have social visibility. Because luxury goods shout success and wealth, and are especially different from mass market products, East Asians are more likely to conform to social pressure and experience higher drive to purchase these brands. The need for Uniqueness According to Workman and Kidd (2000), an individuals need for uniqueness significantly affects his or her behavior toward luxury fashion brands. According to Tian  et al.  (2001, p. 52) uniqueness is an important factor in consumer behavior. Uniqueness is defined as the trait of pursuing differentness relative to others through the acquisition, utilization, and disposition of consumer goods for the purpose of developing and enhancing ones self-image and social image. According to literature, consumers self and social image are largely derived from the symbolic meanings they attach to the products they purchase (Tian  et al., 2001). Therefore, consumers wanted something not generic and very similar to others. Luxury products have the great power of inducing the feeling of uniqueness among consumers. Aside from being insanely expensive, and the fact that all of them reigns worldwide, they are reputed to be of incomparable quality, having legions of counterfeits under their names. After all, imitation is the best form of flattery. One word to describe these luxury brands is iconic. Take for example, Gucci and its red and green stripes, these may just be your ordinary logo, but no, everyone wants a piece of it. The brand offers high fashion yet very commercial items, which is why everyone loves it. Chanel on the other hand as the next brand favored by most luxury consumers, is observed to stay in this position and relevant to the industry because it has a host of classically stylish goods. Koreans need for uniqueness promotes purchasing intentions toward global luxury brands. Those vying for uniqueness in their possessions are those more likely to be attracted to luxury goods, because uniqueness is precisely what luxury brands seem to offer to the consumers. There are many factors that verify this. First, luxury brands limited quality enables the buyers to feel unique and distinctive from others who use mass market products (Burns Brandy, 2001). According to Tian and Mckenzie (2001), those who value uniqueness are attracted to luxury products because they are scarce and they would not find just anyone owning the same. In this regard, luxury brands endeavor to preserve their uniqueness by not producing too many of the same design so as to avoid over-diffusion. This makes them very different from the mass market products. According to Dubous and Paternault (1995), employing an empirical test showed that consumers are attracted to luxury products through awareness, and negatively attracted through diffusion, which is a paradox under luxury brand management. Consumers are aware that luxury brands strive to uphold their prestige by being endorsed expensively by popular people, but they are not made to be owned by many people. As such, consumers need for uniqueness find that luxury products satisfy this need. Korean consumers general perception of foreign luxury brands in general follows this line of thought. They perceive that owning luxury brands differentiate them from others and make them unique because not all will have the same kind or brand. Even with the influx of global luxury brands in the Korean market, Korean market still have this notion that luxury brands are hard to access, and having it will make them one of a kind, because luxury goods have scarcity value. According to Gluck (2002), young Korean consumers purchase apparel and other fashion items in which they can use to express their individuality amidst a rather uniform society. Young consumers in Korea believe that they can express their uniqueness using foreign brands with scarcity value, which as a result, boosted demand for luxury brands in the Korean market. In addition, because luxury goods are globally characterized as having recognizable styles and designs, it is easy to showcase their uniqueness, social status and success even across the world. Young consumers are attracted to luxury goods to the promise of uniqueness as well as giving them a boost in their social images. Vanity According to Netemeyer  et al.  (1995, p. 612), vanity is the excessive concern for, and/or a positive (and perhaps inflated) view of, ones physical appearance and achievement vanity as an excessive concern for, and/or a positive (and perhaps inflated) view of, ones personal achievements. Vanity is the concern of an individual with his or her physical appearance because they use it to convey social status. As such, people who are vain will engage more in conspicuous consumption because this can show off their physical appearance and status (Netemeyer  et al., 1995). As of now however, no study has yet determined the relationship between vanity and fashion luxury consumption. However, it is hypothesized that Korean consumers vanity promotes purchasing global  luxury fashion brands. According to Durvasula et al (2001), vanity is described as ones strong emphasis toward ones outward appearance such as being overly concerned and fretful over ones clothing, from the style, to the quality and to the brand. According to Durvasula and his colleagues (2001), a persons belief or perception that others are looking at how he or she dresses, or what kind of luxury brands he or she carries, this will shape his or her decision in purchasing luxury brands. Social recognition therefore plays the key in individuals decision to purchase luxury brands. Social recognition Although personal values such as materialism and conformity can stimulate individuals to purchase luxury goods because of what they represent and symbolize, they might not be the only factors why luxury goods consumers are attracted to these products and brands. According to Nueno and Quelch (1998), consumers feel that owning luxury brands allow for information to spread with regard to the owners social status. These luxury products can help the consumers say what they cannot publicly announce, which I that they are wealthy and successful. The ownership of these goods allows them to claim their social status and prestige without saying it outright. Consumers believe that the nature of the global luxury brands allows others to recognize the brands and this will be a vehicle for the owner to communicate to others their success. This nature plays a crucial role in shaping ones decision to purchase luxury brands. In particular, Koreans view global luxury brands as the embodiment of prosp erity and social status, which is not really that different from the perception of the Westerners. Because others will recognize one brand, consumers will experience higher intention of buying this brand. Demographics Demographics play an important role in the purchasing decision of consumers when it comes luxury goods. Demographics include age, income and purchasing frequency. According to Louis (2002), younger people are more attracted to luxury goods and what they offer. In Korea, the younger generations are those who have higher purchasing intentions when it comes to global luxury goods. They are what most lable as consumer trendsetters and they try to uphold this image, by having the IT things According to Dubous and Duquesne (1993), income is a very important factor when it comes to luxury goods purchases. As widely known, luxury goods are not cheap. Therefore, monthly income or at least monthly pocket money of the young people plays a significant determinant. By having the means, consumers will be more inclined to buy luxury goods. Once consumers become loyal to a brand, it is already easy for firms to market the goods to them. In fact, it has been said that attracting new consumers are more difficult than maintaining existing ones in the industry of luxury goods. Veblens theory and East Asian consumption patterns (projections in South Korea) Emergence of the mass production phenomenon in the modern era allowed for economic crises, the resolution of which should be through mass distribution and mass advertisement. A direct consequence is the transforming of the household from being a unit of production to that of a unit of consumption (Kearl Gordon, 1992). This transformation also led to a new form of consumer ethic, which replaced Webers Protestant ethic of self-discipline. It also goes against the principles put forward by Weber, such as purposeful activity, delayed gratification and thrift. In this modern era, different patterns of over spending can be observed such as: orgy of spending (McKendrick et al., 1982), hedonism (Bell 1980; Campbell 1987); impulse spending (Kearl and Gordon 1992), and then the different marketing promos and strategies of firms to make people buy such as, buy now, pay later and more others (Packard 1957). It can be said that majority of these characterizations can be explained by Veblens (197 9) and Simmels (1904, 1950) seminal work on modern consumerism. Veblens most well-known principle related to his term conspicuous consumption which describes the unnecessary purchase of services and goods which are bought for the sole focus of displaying and advertising wealth. This is done in the endeavor to maintain or attain a certain level of social status. Such goods are now collectively known as Veblen goods, which is a group of commodities. The fact that these goods are placed at such high prices is the very thing that makes them attractive to conspicuous consumers. Conspicuous consumption was certainly not limited to the western countries, in East Asia, for example, girls in affluent families would have their feet broken and tightly bound so that they grew to have tiny lotus feet.  Ã‚  These were thought to be very fashionable since the women who had them were unable to survive without the help of servants. This was a sign of wealth taken to the extreme. Today, there are still many examples of conspicuous consumption and the studies on general modern consumption are so intricate, that almost all walks of life are targeted with todays mass media. Adverts and billboards are everywhere telling the public whats cool and whats not. Brands like Louis Vuitton, Chanel and Moet Chandon sell a lifestyle. Moet Chandon advert states Be Fabulous and shows two beautiful well-dressed women climbing out of an expensive car with a bottle of champagne in one womans hand. An advertisement like this is basically trying to show the public what status could be achieved by purchasing a bottle of Moet Chandon. The term Keeping up with the Joneses comes to mind, as studies show that many consumers purchase goods just to show off and maintain a certain status amongst their friends. Veblen goods arent just restricted to clothes as the purchase of certain magazines, purely for the status they offer. Being seen reading a magazine like Robb Report or Conde Nasts traveller may give the impression that one can afford what is featured in the magazine. Veblen also spoke about the way dress can prove many things. The wearer can give an impression that they can spend without much thought on the price. Veblen goods are still very much around, such as designer handbags, expensive wines and thousand-dollar watches. The luxury watch is an ultimate example of a Veblen good as the consumer really buys into the allure of a higher status. Companies like Rolex, TAG Heur and Omega have all used celebrities such as Roger Federer, Leonardo DiCaprio and Daniel Craig in his bond suit. Even though its purpose is very practical and can help with everyday decision making. These watches are aimed a business men with a high salary who identify or would like to identify with the sports star s and actors wearing these watches at the back of TIME magazine and the like. A Louis Vuitton bag for example just wouldnt be viewed the same without the high price tag. Todays fast fashion and mass production also encourages conspicuous consumption. However mass production has changed the outlook on mans life and has created a singular type of existence which can be viewed as almost humiliating and that the products are what drives man. The trends we see from designers on catwalks are translated as quickly as possible into high street stores. It is not surprising that with the emphasis on keeping up with the latest trends, which ties into fitting in with society consumption of clothes has reached an all-time high. The quality of clothes however, is less of a feature than the over-all look of the item. In the Victorian times, garments had to be made of the best lace, but with todays technology, garments can be made to look more expensive than they really are. Keeping up-to trend with accessories such and bags and shoes is still very expensive to do. Designers put their signature touches on shoes and bags, which make them more lust after. Christian Lo uboutins shoes have the signature red sole, Louis Vuitton may feature an LV and a Mulberry bag could carry their characteristic tree on the logo. To be seen with any of these items offers a instantaneous status that comes with it. Korea is now considered an epitome of such societies. When Korea was only beginning to industrialize, conspicuous consumption among most people can be said to be still tacit and defensive. An explicit display of conspicuous consumption was criticized for being impractical and imprudent, notwithstanding the persons social status. This trend is now gone. Today, many Korean people compete based on social stature and symbols, and this encouraged new patterns of consumption. Even during religious rituals, Koreans cannot help but compete with each other by showing off how many their goods are or expensive as a sign that they have higher status. Conspicuous consumption, behavior does not just exist within the leisure class, however throughout every class and individual in our society. The want to consume is nothing new, people work and live to consume, people are what they consume. As seen with celebrities today, they consume the best cars, the best clothes, the biggest houses. Veblen explains a man of wealth is the one who consumes without restrictions on anything. This type of consumption is what Veblen describes as conspicuous waste, the manner in which people dress is always seen and noticed, especially when celebrities are displaying them. With conspicuous consumption, the consumption and wealth must be displayed and noticed. Many celebrities, who are members of the leisure class, show off their homes, cars, clothes, and other items. Veblen argues this is harmful to our society, these luxuries and types of consumption are only for the leisure class, and one is expected to live this certain lifestyle in order to keep the ir standing in the leisure class. A man of the leisure class must consume certain goods and give away certain types of rewards or gifts to with hold his position within the leisure class. Koreans are very much in this phase right now, outpacing the Americans it seems. Koreans are proving that the emergence of the leisure class coincides with the beginning of ownership (Veblen 22). Before the early 20th century, Korea was ruled by the Yi Dynasty and had clear distinction of the class system with the ideologies of Confucian Tradition: In this context, women were a form of ownership. Women were seen as a status symbol, a trophy wife, for which men of the leisure class could own and show off. When we own people, we own material or production, so by owning something one can exploit his earnings. Like ownership, most women of the leisure class are considered vicarious leisure. Veblens vicarious leisure is defined as people who live the life as though they are a member of the leisure class however dont get all the material that comes with it because they are living through the wealthy. Throughout the barbarian stages, men were considered the breadwinner and worked while the women stayed at home while women were considered to live through their spouses. T he women of the household were not suppose to work and were expected to be more showy about their leisure than men, they were expected to be beautiful and represent the households wealth. Literature in the early 1980s showed that conspicuous consumption of products were positively linked to vulnerability to the influence of peers and the opinions of others. According to Bearden and Etzel (1982), conspicuous consumption is more likely when purchasing publicly consumed luxury products than privately consumed luxury products. Conspicuous consumption ate up a significant part of the income of the urban population compared to the rural population. Urban citizens are more concerned about their appearance and status, and are more susceptible to buying things that would serve the purpose, regardless of the cost. Discussion This study aims to understand the relation of conspicuous consumption and status competition in Korean women. This section explore the spending behavior of women in Korea, which are found as new phenomena under prosperity in South Korea after the 1997 financial crisis, hence post IMF period. Under current government forms and of Neo liberalism, we are able to recognize the irony that contest the very hegemonic idea of neo-liberalization, which is silent but hyper conscious in the minds of Korean women. This fact is elaborated in relation to the patriarchal ideology deeply rooted in the tradition (neo-Confucian) minds of Koreans and although times have moved on, the representation of body in Korean women in Korean society today remains valid. Here I am able to explore conspicuous consumption of the body as a whole, and how consumption on appearance is conceived in the minds of young women today. Implementation of appearance of Women in the Post-IMF, Neo-liberal Korean Society The transformations in post-IMF Korean society accorded with accelerated transition to a postmodern consumer society. An author proclaimed in 1999, The present Korean society is a heaven for consumers (Yoon 1999, 189), and the trend of consumption for self-distinction and expression of self-identities has been ever intensifying. Concerns over body in this era of culture became a widespread set of phenomena after the IMF crisis. Healthy lifestyles became a social trend in the 2000s when numerous self-help books were published to tell consumers how to pursue them. Women are increasingly drawn into consumption of not only of luxury consumption, but beauty products and care services as well. More women have been resorting to improve their appearances for which purpose smart or classy clothes and creative or original hair styles had been sufficient in earlier decades (Lee 2006, 73). Especially for young women, their gender and class statuses are estimated no longer primarily by their individual characters and resources, but rather by their appearance. Increasingly, Koreans of all ages and genders view their appearance as something that can be improved through ever developing. Not being fashionable or know

The Genetics of Language :: essays research papers

-ildar- The tabula of human nature was never rasa. W.D. Hamilton Language is defined as the â€Å"Communication of thoughts and feelings through a system of arbitrary signals, such as voice sounds, gestures, or written symbols.† Yet this alone cannot sum up the importance and vastness of this magnificent gift human own. Language is one of the most amazing features of human culture and personality; its roots have remained unchanged since the start of civilization. It is the basis of all communication in the world and in it’s best is the most complex form of expression. Language has always been assumed to be blatantly cultural lying at the heart of human social evolution, but this could not be farther from the truth. Language owes as much to instinct and innateness as it does to culture. Darwin once described language as an â€Å"instinctive tendency to acquire an art†; this view of language was re-revealed to the world through Noam Chomsky, in his book, Syntactic Structures. Chomsky argued that language is shaped through culture, but the underlying ability to learn and understand it, is innately built into the human psyche. Chomsky concluded that there were obvious underlying similarities in all languages, bearing witness to a â€Å"Universal Human Grammar†. We always use this ability to learn and use language, but we are not consciously aware of it. Vocabulary cannot be innate, because if it were were, we would all speak one, unvarying language. But lets take for example, a child; as it learns vocabulary, innate mental rules tell that child how to properly use that vocabulary. Lets take, for instance the sentence, â€Å"Sa mmy will buy groceries from the store†. You can turn that sentence into a question by moving the ‘will† to the front, making the sentence, â€Å"Will Sammy buy groceries from the store.† Young children can comfortably use this rule, even though never having been taught about the grammar involved in making a sentence like that, they just seem to know the rule. As psycholinguist Steven Pinker put it, â€Å"to learn a human language, requires a human language instinct. Language is not learned through imitation; if it were then why would children who have been using the word â€Å"went† for a year or so, start saying â€Å"goed†. The truth is that children start learning to speak themselves, at a much younger age regardless of our help. Children are a large part of developing a language; this was shown in a famous experiment conducted by Derek Bickerton.

Why we dropped the Atomic Bomb Essay -- essays papers

Why we dropped the Atomic Bomb The dropping of the atomic bombs on Hiroshima and Nagasaki in August of 1945 was a definite turning point in the Pacific War of World War II. Earlier that year, Germany had been defeated and the world then turned its attention to the Pacific war. Most history books state the argument that the dropping of the atomic bombs on Japan was necessary to stop the war in order to save thousands of lives of American troops that were planning to invade Japan. "Had the bombs not been employed (so the "wisdom" goes), an enormous number of American troops would have perished in an inevitable amphibious operation against the Japanese mainland."(McManus 1) This paper will demonstrate that Japan was willing to surrender before the bombs were used, and there were other hidden reasons for using the bombs. If you ask a high school graduate what the result of the atomic bombs on Japan was, he or she would most certainly answer the immediate surrender of all Japanese forces. That should be satisfactory enough to not question the issue any further. If you ask the same student wether the Japanese would have surrendered without the bombs, he or she will hesitate and will probably not be able to give an answer. The reason for this is that the history text books at school teach students a black and white fact: the atomic bombs were the only way to make the Japanese surrender. According to Francis E. Kazemek: "most texts focus on abstract facts and figures, offering little discussion of the reality of the bombing."(Kazemek 2) The atomic bomb should not be considered as the only decisive factor for the Japanese surrender, but as the straw that broke the camel's back. After the attack on Pearl Harbor, the Japanese empire continued to expand rapidly during the first half of 1942. Its empire extended from Manchuria and the Aleutian Islands to the north, New Guinea to the south, Burma to the west and the Marshall Islands to the east. Nevertheless, the tide turned against Japan when Germany was defeated in May 1945 and the Americans took over the Marian Islands in 1944.(Long 1) The Americans needed the Marian Islands as an air base to be able to bomb Japan directly. Winston Churchill wrote in his personal narrative of the Second World War, "The time at last had come to strike at the enemy's homeland."(Churchill 540) Before then, J... ...as with the war in the Pacific. The Japanese were not easy to fight and deal with. The fact that the Japanese wanted to have peace talks before the bombs were used makes it clear that there were different reasons for using the bombs. Ending the war with Japan as soon as possible was important to stop Stalin from claiming territories in the far east. The United States had seen what Stalin was doing in Europe, and did not want Stalin any stronger. The fact that the bomb had been successfully tested, and had cost the United States billions compelled the President to use it. The racist feelings towards the Japanese the decision to drop the bombs easier. Nevertheless, many people share what Brigadier General Paul W. Tibbet, pilot of the Enola Gay, had to say:"Those of us who gained that victory have nothing to be ashamed of neither do we offer any apology. Some suffered, some died. The million or so of us remaining will die believing that we made the world a better place as a result of our efforts to secure peace that has held for almost 50 years. Many of us believe peace will prevail through the strength and resolve of the United States of America."(Airmen Memorial Museum)

Top 10 Emerging Consumer Behavior Trends in Recession

Recession†¦a word that everyone these days has had at least once on their minds. Changes in our personal lifestyles and even professional directions could not help but happen. There is not so much freedom of realizing our plans and dreams. There is not so much passion any more in things that fueled us before. At the same time, the show must go on and if you are an observant marketer or a simple consumer, you must have started witnessing the following consumer trends driven by these challenging times. 1. Sellsuming† – the increased need for cash prompted most consumers become â€Å"sellsumers† as the folks behind April’s 2009 trendswatching report named them. Consumers become very creative in selling â€Å"extra† space, services or products. Great examples include: renting space (residential and even parking), reselling unwanted clothes, furniture, jewelry, providing expert advice or extra help in gardening and on. What have you done recently? 2. Fishing for low-cost entertainment – spending more time than money on entertainment, or getting entertained at home becomes another common pastime for recession-councious consumers. Some turn to online gaming, which is free and easily accessible, some arrange for more movie/favorite show nights using hulu. com or renting a bunch of DVDs on Netflix or elsewhere. According to emarketers’ analyst Paul Verna, â€Å"comScore’s measurements (up 27% more unique visits and 42% more total playing time in December 2008 than in December 2007) highlight the ongoing shift from high-cost, console-based gaming toward free, browser-based alternatives. † 3.  If affluent, buying more online with discretion – people with extra money now flock on web to keep their shopping lifestyle in a more discrete way. According to emarketers’ article, affluent shoppers comprise of one fourth of all US internet audience, mostly focusing on buying PCs and mobile devices. Online merchants – this is your audience to court these days! 4. Increased online services and social media usage – increased unemployment and job â€Å"insecurity† causes many people spend more time online while looking through the classified ads for jobs, services and then â€Å"some†. According to the Pew Research Center, the use of online classified advertising Websites doubled from 2005 to 2009. Emarketer also points out that â€Å"Twenty-two percent of US Internet users went on the sites in 2005, and in 2009, the proportion climbed to 49%. Daily use went from 4% to 9% in the same timeframe†. The â€Å"some† represents becoming more engaged in social networking sites to collectively share ideas, connections and any other information that simultaneously adds flavor to the trends # 6, 9 and 10. 5.  Smart shopping – looking for bargains offline and online becomes more usual pastime in efforts to economize on price and value, while trading in more time. Internet shopping again becomes a more preferable channel to accommodate this buying behavior. Do you use any of the shared secrets to get your best deals? 6. Increased propensity to social harmony – our natural inclination to re-prioritize our values in â€Å"cold and severe† economic climate drives us to spend more time with our families, friends and loved ones. We tend to turn to our families to get through the tough slides on the way. Companies that cater to these emerging â€Å"quality time† experiences can bolster loyalty and engagement of their existing customers and gain a number of new ones! 7. Increased value of health – focusing on health as the â€Å"real wealth† motivates increased popularity of engaging into various sports activities to maintain this â€Å"somewhat† controllable asset we all have. Finding happiness in health of bodies versus stock market is much more feasible and tangible. While gyms owners might ponder on this trend, consumers can still choose from a variety of free alternatives, including jogging, walking and biking. 8. Skills enhancement and training – laid off or not, people tend to become more genuinely interested in continuing their education to add value to their employability, or to cope with the reduced resources to maintain their career or a small business or to get distracted from the â€Å"depressed job market†. . More love and dating – who knew that recession induces romance? According to NYTimes, â€Å"Online and offline matchmakers are reporting that dating interest is up, way up. Match. com, for instance, had its strongest fourth quarter in the last seven years, and brick-and-mortar outfits like Amy Laurent International, a matchmaking service with outposts in New York, Los Angeles and Miami, say business is up 40 percent among women over the last four months. The reasons vary from more time on hands due to being unemployed or underemployed, more affordable way to meet singles online to seeking comfort in relationships during the difficult times (closer to trend # 6)! 10. Cooking from scratch to save and have fun – less money as discretional income translates into less often dining out and more cooking at home choices. Simultaniously, the propensity to cherish relationships and social affiliations drives consumers to arrange for more cookout get-togethers. Sharing a meal made from scratch both provides quality dining experience and befriends all engaged participants!

Dark and gothic atmosphere Essay

In this essay I will show how Mary Shelley manipulates the reader’s view of the monster throughout her novel â€Å"Frankenstein.† I will show that Shelley creates many different impressions on the reader, through various methods, to change their opinion throughout the book.  Ã¢â‚¬Å"Frankenstein† is a romantic gothic horror novel written in 1818 by a young woman named Mary Shelley. It includes the classic gothic themes of romance, horror, religion and good and evil. â€Å"Frankenstein†, however, is centred on a issue still debated today; whether trying to change life is playing God and if it will lead to dire consequences. At the time of writing Mary Shelley was 16, the wife of Percy Shelley and staying in the Swiss Alps with Lord Byron and her husband. One of the more classic methods Shelley uses to manipulate her readers is setting. In chapter 5 the setting gives a dark and gothic atmosphere, which tells the reader that the monster is horrifying and to be feared. â€Å"One in the morning; the rain pattered dismally against the panes, and my candle was nearly burnt out.† This quote is giving the reader the idea of isolation; something surreptitious and forbidden. Mary Shelley does this by using a classic gothic horror setting; the night which traditionally implies evil, secrecy and darkness, the bad weather, used to make everything more dank and dismal, and the burnt down candle, a symbol of long hours of frenzied work and manic concentration. This setting also reflects badly on Frankenstein’s character; the middle of a stormy night when most people would be in bed and he is up, furtively completing a long held ambition. The burnt down candle image heightens this idea but also adds the concept that Frankenstein himself may be close to burning out. The candle is used as a metaphor for his own exhaustion. This type of setting shows the reader that Frankenstein is doing something secretly, something offensive to society. This casts a negative shadow on his character. The setting is also used to put a negative slur on the monster and just about everything else in the scene. The setting is used to make everything worse. The strange hour of the night and turbulent weather show the reader that the monster must be weird and unnatural to be kept away from normal people. Overall the main effect of this setting is to make all the ideas Mary Shelley presents to her readers in this chapter seem twisted and dangerous. Another thing which Mary Shelley uses to influence the reader’s opinion of the monster is its appearance. We are introduced to the living monster in chapter 5 and this is where most of the description concerning its â€Å"horrid† appearance is used. The monster is repulsive and gruesome, which is described in horrifying detail, causing the reader to make negative judgements on its character. In describing the monster Shelley also uses the reference of â€Å"Dante†. This comparison introduces a religious element; in playing God, Frankenstein has produced something worse than can be found in Hell. This also reinforces the unnatural image. This is continued with the idea that the monster has not turned out the way Frankenstein expected. â€Å"Beautiful! Great God! His yellow skin scarcely covered the work of muscles and arteries beneath†¦Ã¢â‚¬  The whole vivid description centres on the unnatural and freakish, especially the way the monster’s innards are described as visible through the monster’s sallow skin. This creates a dramatic image in the readers mind as something human shaped but ultimately wrong, different and scary, more animal than human. The monster is also described as having â€Å"watery eyes† which make us think of illness, or perhaps, in the case of the monster, crying. This idea makes the monster seem all the more wretched and repulsive. Mary Shelley also uses the reaction of Victor Frankenstein to prejudice her readers against the monster in chapter 5. â€Å"†¦the beauty of the dream vanished, and breathless horror and disgust filled my heart.† The inventor turns against his creation immediately after giving it life. He takes no responsibility for the monster’s well being though he is the closest thing to a father the monster could have. He runs from his duty and breaks down, delirious with the shock of losing his dream and realising that he has done an evil deed. This adds to the fear felt by the reader; if even it’s creator cannot stand the monster, how evil would a stranger find it? The way Frankenstein turns against the monster the moment it comes to life signals to the reader that this is the moment when the sin is committed. Giving life is going against God so this is where all the negativity in this chapter, and in most of the book starts. The last influence on our opinion of the monster I will look at in chapter 5 is the monster’s own words and actions. In this chapter they are deliberately given a double meaning; animal, or baby? â€Å"His jaws opened, and he muttered some inarticulate sounds, while a grin wrinkled his cheeks.† This quote shows the monster as incoherent, whether due to a lack of intelligence or experience is unclear at this point. However the monster has, in effect, just been born and the behaviours Shelley describes are very similar to young children not quite in control of their movements, trying to pick up or chew on everything they find. When these movements are applied to the monster Shelley describes they become intimidating and threatening which gives the reader an even worse impression of the monster, when in reality it is just a scared child who has been called into the world and then rejected within minutes. Frankenstein is the first living creature the monster sets eyes on. This means that in its view Frankenstein is its father. This means that the monster reaches out to him for comfort and shelter. â€Å"†¦one hand was stretched out,† This quote shows the monster reaching for Frankenstein. However Shelley deliberately leaves the action open for interpretation as an animal attack to reinforce the overall impression received by the reader in this chapter that the monster is an ugly, evil, dangerous, horrifying animal. There are a lot of contrasts between chapters 5 and 10. The first is the setting which becomes a lot more dangerous and inaccessible in chapter 10. The setting is first portrayed in this chapter as enormous and amazing, as yet untouched by humans. â€Å"Solemn silence of this glorious presence-chamber of imperial nature was broken only by the brawling waves or the fall of some vast fragment.† This quote shows why Frankenstein has come to this place; he wants peace and isolation, and to think about more than just his own personal tragedy. â€Å"They elevated me from all little ness of feeling, and although they did not remove my grief, they subdued and tranquillized it.† The language used to describe the setting is more elaborate in this chapter, which reflects the increased grandeur of the scene. This is done to create a sense of awe from the reader and to show them how isolated the setting is, which affects their perception of the monster when he is introduced to the c hapter.

10 Traits of a Good Team Member

10 Traits Of A Good Team Member by Naseem Mariam W hat ATTRIBUTES do you look for in a team member? W hat is the mix of attributes, traits, skills, and talents that you should gather into your team? EXCELLENT TECHNICAL, PROFESSIONAL COMPETENCE Business projects require professional skills. If it is a shorter project (3 months) you should have a lot of TASK oriented, good technical experts on board; however if the project team is large (more than 8), the duration greater than 6 months then having a few SOCIAL oriented people on board would reduce the interpersonal- communications strain from the project team. GOOD INTERPERSONAL SKILLSEffective interpersonal communication is vital to the smooth functioning of any task team. COMMUNICATION skills — listening, written and oral, telephone, email — are an absolute must for each member. CONFLICT handling, negotiating skills are an added advantage. You need to know that each team member trusts, supports, and has genuine concern for other team members. SHARING, GIVING TENDENCY You want a team member who shares his knowledge and expertise FREELY with team members -shares openly, with honesty and integrity with others regarding personal feelings, opinions, thoughts, and perceptions about problems and conditions.You also want to make sure team members do not engage in one-upmanship. A perfect team member gives of his time, energy and heart to own and SOLVE the problems that arise during the course of the project. RESPECTS AUTHORITY Your aim is a team member who has an aura of AUTHORITY around him — who gains the respect of every team member, and who respects his boss, the Top Management of the organization, and the customers' managers. A good team member consoles and reasons with other team members and RESOLVES complaints of other team members with patience, understanding and empathy.Each person needs to understand and is be committed to team objectives. CARES FOR THE CUSTOMER A desirable team member is polite and courteous to everyone including the customers. He or she has real CONCERN and thinks of both short term and long term benefits from customer's viewpoint. Good team members negotiate well with the customer and the company's top management to ensure less stress and strain for the team. SELF-RELIANT, HAPPY, POSITIVE PERSONYou want a team member who is COMFORTABLE with himself — who respects himself and will not become a sycophant (insincere compliment giver, trying to get into boss' good books insincerely). Good team members are positively charged, full of ENTHUSIASM, and love for their work. They put in an honest day's work and are willing to cheerfully put in a few extra hours whenever the need arises. WELCOMES FEEDBACK A valuable team member encourages feedback on his or her own behavior — then takes the necessary CORRECTIVE and PREVENTIVE actions to ensure harmony, peace and joyful environment for project execution.FINGER ON THE PULSE He has a finger on th e pulse of the teams' feelings and concerns — he helps to fix the conflicts, NEGOTIATES between conflicting parties, and negotiates a win/win ending. This type of team member is aware of what goes on around him, is able to sense danger and steer the te am members onto happy solutions faster. DELIVERING ON COMMITMENTS You want a reliable, DEPENDABLE person who always keeps his promises and commitments.You need someone who informs both the customer and the boss well in advance when things go wrong -who DISCUSSES the issues and concerns and sets new commitments. INTEGRITY, HONESTY AND TRUST W hatever good qualities a person may possess, they are of no use to him or to anyone else when he does not have integrity of character. Integrity is being true to O NESELF, honesty is being true to OTHERS. He should be trust worthy and trust others with his eyes open. He is able to evaluate phonies and insincere people a mile away.

Themed hotel

Themed hotel has almost fifty years history. Since the first themed hotel was established in California by Madonna in 1958,it has been developed into on of the most typical theme hotels in America. Themed hotels can satisfy customer's spiritual and emotional needs,it has been introduced in China in 2001 . During the following ten years many history related themed hotels have emerged. Len Holman hotels have become more and more competitive due to the lack In diversity.TLS dissertation selects many theme hotels both In China and other countries as case of successful application of experiential marketing to analysis and study,Len order to provide marketing strategies for the further development of the themed hotel In Holman. According to my research, I advice themed hotels In Human taking the following measures to ensure a more sustainable and prosperous future. Flirts,all faceless In hotel should be focused on the same theme. Second,hotels need to put emphasis on customers emotional ne eds. Told,alt Is very Important to let hotel staff understand the true meaning of the hotel theme and do whatever It takes to express he meaning of the theme during their service. Themed hotel has almost fifty years history. Since the first themed hotel was established in California by Madonna in 1958,it has been developed into on of the most typical theme hotels in America.Themed hotels can satisfy customers spiritual and emotional needs,it has been introduced in China in 2001 . During the following ten years many history related themed hotels have emerged. Len Hanna hotels have become more and more competitive due to the lack in diversity. This dissertation selects many theme hotels OTOH in China and other countries as case of successful application of experiential marketing to analysis and study,in order to provide marketing strategies for the further development of the themed hotel in Hanna.According to my research, I advice themed hotels in Hanna taking the following measures t o ensure a more sustainable and prosperous future. First,all facilities in hotel should be focused on the same theme. Second,hotels need to put emphasis on customers emotional needs. Third,alt is very important to let hotel staff understand the true meaning of the tool theme and do whatever it takes to express the meaning of the theme during their service.BY Iroquois spiritual and emotional needs,it has been introduced in China in 2001 . During the following ten years many history related themed hotels have emerged. Len Hanna hotels have become more and more competitive due to the lack in diversity. This dissertation selects many theme hotels both in China and other countries as case of successful application of experiential marketing to analysis and study,in order to roved marketing strategies for the further development of the themed hotel in Hanna.According to my research, I advice themed hotels in Hanna taking the following measures to ensure a more sustainable and prosperous fu ture. First,all facilities in hotel should be focused on the same theme. Second,hotels need to put emphasis on customers emotional needs. Third,alt is very important to let hotel staff understand the true meaning of the hotel theme and do whatever it takes to express Themed hotels can satisfy customer's spiritual and emotional needs,

Charismatic leadership style of mahatma gandhi

Mahatma Gandhi was one of the most important person and charismatic leader in the history of India as he was he only one who is considered as the founder of our nation. He was the self made leader, he was not having any career in his life, no fame was gained by him, he was also not so rich an average looking man but still he was the father of the country. Mahatma Gandhi gave right ways and positive thoughts to many people in the nation, he make them teach what he actually practice in his real life, he was called as the great symbol of truth by the public of our nation. It was due to rule of British in India which made him to fight against them and for this he needed to guide the Indian citizens to fight against them this made him to become the absolute leader and to use evil practices against the British. It was the period during which he was in South Africa working on some legal work their which he was subjected to abuse , but then he realizes how the Indians in their home land were badly treated and beaten by the British which was subjected to cruel abuse. To fight against the British people Gandhi took many ways which he called as practices in all over India which were non violence, truth and bravery. This whole practices were named by Indians as Satyagraha and which was having a big meaning among the Indians. The practice of Satyagraha was done all over Indian was used against corruption, non- violence, civil defense. Mahatma Gandhi thought that doing such practices will only help them to have proper control over social and political rulings. It was because of his charisma that he many Indian were devoted towards Mahatma Gandhi and due to which they were following practice of Satyagraha without any fear. Through the practice of Satyagraha Gandhi Ji followed the fight for independence from British which was considered as a big fight in whole world during that period of time. During his fight for independence Gandhi Ji advice his Indian to use the non- violence fight against the British which generally consists boycotting the practices of British and not accepting the use of British products in India. It was his intelligence, leadership qualities and charm nature which helped many Indians to fight against the British by the use non- violence practice. Since Mahatma Gandhi was very devoted towards his home land and towards its country people that he was ready to die for them anytime that is why he was the main point of attraction among the hearts of Indian people and that’s why people of India were also ready to die for Gandhi Ji anytime anywhere. HELPERT†S DIMENSIONS OF CHARISMA Transformational leadership President of South Africa stated bout Gandhi Ji â€Å"You produce a Lawyer and we produce a Leader out of you†. This first evident that makes him great leader was in South Africa when was thrown out of first class compartment on the basis that he was an Indian and Indians were treated as lower class people in South Africa and this is just because of color of Indian people. This intolerant behavior towards Indians opened his eyes and showed how his country people are treated. This thinking intended him to fight against racism for equal rights of Indian people. This further led him to a great fighter in India and he was also a great leader in the hearts of Indian people. According to Bass (1985) transformational leaders generally consists of distinctive attractive behavior that includes sacrificing personal gains for the advantage of the group setting common example for followers and demonstrating high model standards. Leadership style of Gandhi Ji clearly shows the presence of transformational leadership. As an example his followers were intended by him, have trust in him, love him, were loyal to him and revert him. Transformational leaders also charm to higher values like equality, freedom, right decision and peace. Gandhi Ji was mainly known for these leadership styles and fought for his entire life following these values and taken stand for these values. Gandhi ji leadership styles throughout his life encouraged his followers to follow this practice of non-violence fight and also to fight in unity. During their fight for freedom thousands of his followers were sent to jail and were also beaten badly and treated brutally. Example: Many of his followers were gathered for the Salt March which was followed by a non- violence practice but then also British officers beat them badly with sticks. Then also they did not follow the path of violence because they had a great respect of Gandhi Ji and his practices of non- violence, equality and unity. 1. According to Ferrin and Dirks transformational leadership is strongly associated with trust in the leader. According to Bass, transformational leaders consists the following behaviors: Idealized influence This nature arouses active and powerful follower emotions and identification with the leader. Gandhi was successful in motivating and influencing lots of people as a result he was the person of his words, and continuously practices what he preached. He was a task model for lots of common people and won their respect and trust through his practice. He expressed hg model conducts, non-violence, cooperation (voluntary imporvinshment), commitment and endurance so as to achieve India’s independence. Intellectual Stimulation This behavior will increase follower awareness of issues and forces followers to look at issues from a new view point. Gandhi Ji was perpetually supportive of his believers and inspired them to think broadly as well as frankly, raise queries and solve issues. He was willing to simply accept wrong doing and mistakes and wasn’t ashamed to discard a method that didn’t worked as plan. For example: Gandhi Ji asked for the shut off his non- violence campaign just because sum of his subordinates were using violence methods to fight against British in that case instead of going against them he asked for the closure of the campaign. Individualized Consideration This includes giving support, training and inspiration to followers. Gandhi Ji was very supportive to his followers as an example he with patience listen to the problems and considerations of the poor with regard to their ability to keep our support because of British policies. Gandhi Ji was also very supportive of different leaders like national leader and Vallabhbhai Patel. He nurtures them inspired them to share concepts and even authorized them to create choices, never creating them feel addicted to him. Inspirational Motivation This type of leadership includes human action and appealing vision and making use of symbols to focus subordinates effort. Gandhi Ji stood by his personal values and systematically delivered his vision of independence by openly exchanging his vision and using symbols like the Salt Satyagraha Movement, he guided his believers with the way right meaning that successfully impressed them to stay idealistic and increase their effort. Gandhi’s Power and Influence Tactics 1. Referent Power Referent power is also called as: Charismatic power Personal Power Power of personality When a leader is respect, admired and influentially followed by others. As we have already discussed in transformational leadership Gandhi Ji was respected by his followers and having a two way relationship between him and his followers. An important leader is given respect only when two way communications is followed and Gandhi Ji believed in this way of communication that’s why he was a great leader. Gandhi ji constantly proved to be a role model and is behavior consistent with the moral principles he predicate. Qualities of Mahatma Gandhi as a Referent Leader Honest and considerate to others Unselfish intentions Role model Used the process of internalization to influence his followers Many of the followers of Gandhi Ji were influenced by stimulating their values of self respect, justice and freedom to fight against British. At certain points personal identification was also considered. For example Jawaharlal Nehru was initially influenced by Gandhi Ji as he used to western wear clothes and looking at the style and dressing sense of Gandhi Ji he also started wearing Khadi clothes. Similarly many followers of Gandhi ji boycotted the western style wearing and opted for khadi dressing like Gandhi Ji. According to (2010) power is the capacity to attract the nature and attitude of people in the direction desired. With an exclusive charming and attractive practices followed by Gandhi Ji empowered him with high referent power. He was able to maintain his power by expressing care towards the needs of the public by showing trust and treating people equally. Due to his high level of personal sincerity and persistent values allowed him to maintain his referent power. Since Gandhi Ji was a good lawyers as he has completed hi law from South Africa and was aware of all the rules and regulations of the government. Due to his expert knowledge also the member of Indian national congress and later join the British Indian community in the Transvaal where he fought against restriction on Indian trade he always follows the rules and regulations in correct direction and his entire practices were legal there were no illegal practices followed by him. Due to his non-violence and expert power his followers were also influenced by his practices and used to follow his path. 3. Job Involvement Gandhi Ji always encouraged for ethical practices during his lifetime which are: Truth and love Self Discipline Abolition of untouchability Dependency(Weaving his own clothes) Gandhi Ji always had a high influence on people because of the above mentioned characteristics of his leadership. Gandhi Ji mainly shows interest for others rather than focusing on self interest also called altruistic behavior. In order to influence his followers in the direction of non- violence he did fast for several days. During that period he not even thought about his health and food, he suffered a lot till he gets the desired result of his fast. Gandhi Ji become as a leader of masses from the leader of community when Gandhi ji was in South Africa he fought in suit and tie but when he came to India he adopted the situation realizing in India and wore clothes of a peasant, weaved his own clothes and lived in a small house. He was always under control of situations and having effective negotiation skills while dealing with British authorities. Conclusion Gandhi shows the transformation of a standard man into a legendary leader. It shows how conditions will inspire someone to fight against injustice and difference. Gandhi’s style of leadership proves that to attain a required and decent end, suggests that must be equally sensible. Gandhi had a vision that was accepted by his followers. His personal practices led to India to be free from Britishers. His involvement and interest towards the poor people of society is memorable and peerless. His teaching of non violence is extremely abundant relevant even in today’s world. For the contribution and sacrifices he created for the India’s independence, upliftment of poor people, contribution towards woman encouragement and unity among completely different religions, he has been given the title of ‘Mahatma’ by his nation and is named as ‘Bapu’ thats Father of the nation.