Global marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Global marketing - Essay Example Every foreign market or country will exhibit certain unique political, social and economic conditions, along with different clients’ base, competitors, prospective employees, etc, etc. These distinct aspects will give rise to many opportunities as well as challenges, which many aid as well as block the firms’ success. These distinct aspects will be visible in many countries including the Asian country of India and thus, those aspects could act as an advantage as well as a challenge for the organisations entering it particularly Telstra, who is planning to enter it with optimum marketing strategies. Among the many departments, which constitute an organization, the marketing department’s role is omnipresent and crucial, as it can only boost an organization through various strategies. With every organization wanting to expand their reach and make an imprint in various markets, there will be optimum opportunities for it, to start that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors. Every organization’s survival and success in the light of stiff competition hinges on the success of its main or flagship product. It is the ‘key’ that opens the door of success or profit. For an organization to survive in a competitive market, and to increase its profits in an optimum manner, its products have to be marketed optimally. The marketing department had to put in an extra effort to formulate strategies to reach the customer’ s minds. So, this paper will discuss the marketing strategies, Australian company Telstra should implement in India, if it wants Telstra mobile phones or handsets to have a successful launch. Telstra, telecommunications and media company, was formerly under the control of